We live in exciting times. Some of that enthusiasm comes after reading the book The Longevity Economy—Unlocking The World’s Fastest-Growing, Most Misunderstood Market by Joseph F. Coughlin. Why? Even though the book appears to approach the topic from an economics point of view, the vision it paints for the coming years is provocative, uplifting and filled with potential for anyone over 50. While no one can deny that we all face challenges on a global, national and even personal level depending upon individual circumstances, the cresting wave of baby boomers signals something momentous. The question is: Are we going to ride the surge or just sit on the sidelines? Are we going to create a better future, or just attempt to maintain ourselves until we die? Those are questions for business, governments and every single person alive today.    [Read more…]